There are far too many people out there spreading rumors about future Apple technologies. So… what the hell, I might as well be one more.
The white iPhone arrives today, more than 10 months later than originally planned. That’s crazy. It was so crazy late, that eventually even the anthromorphized original iPhone was calling for it to be cancelled.
So, why’d Apple slog through all of the engineering challenges - light leakage affecting the camera, mismatched shades of white, etc. - just to bring out a white version of a phone that will be obsolete in just a few more months? I have a couple of ideas.
The first is, I think, obvious. Like every prior iPhone model, when the iPhone 5 is released, we can expect that the iPhone 4 will drop in price back to $99… and then continue to sell well for the next year (see the iPhone 3GS today).
But let’s take a step back, the engineering and manufacturing process is always a study in compromise. Some things, while possible, are just too expensive to solve for whatever reason. It seems to me that Apple, at some point, must have taken this into consideration. They elected to move forward for one of two reasons:
They’re Apple, so they’re simply too good, too cool, and too rich with liquid cash to let a little something like color get in the way of their master plan. I don’t subscribe to this theory myself… but I know plenty of folks will.
- Future product capability.
Apple never discusses future product plans (except where they just mentioned deploying some crowd-sourced traffic alert system in the next couple of years). But all you gotta do is look at their history to see the most likely stuff. In this case, I think they’ve got big plans for white devices. I can hear you now… “Duh!”, right?
So, my big prediction then is that Apple has substantive plans for this white manufacturing process. It will be more than just the iPhone 4. And further, I think it portends the possibility that Apple will expand their use of engineered glass in the products. After all, that’s where the problem was. Apple’s been making white devices and accessories for years. But the iPhone 4 brought us Gorilla Glass. And I wouldn’t be surprised to see new products that extend on it.